One Technique of Traditional marketing overpowered Digital marketing

Do you want to start a business?

Do you want to become a digital marketing expert?

You are at the right place.

If you want to start a business as an entrepreneur or If you want to become a digital marketing expert you have to learn all the skills linked with marketing and sales.

You should have knowledge about traditional marketing, digital marketing, and global economics.

This article will discuss all the things which need to build a business and skills which

support business.

My name is Arun Kumar. I'm new to this Digital Marketing industry. But I am a consumer too.

I am writing this marketing article as a consumer, not as a digital marketer.

I think it's time to make marketing more powerful with words.

Traditional marketing is still there means digital marketing is just an alternative way of marketing products and services.

This doesn't mean that traditional marketing is better than digital marketing.

But some traditional marketing techniques are still powerful than digital marketing.

The world is becoming digital now so we have to learn and adapt to new techniques.

Digital marketing is the new marketing technique now

If you want to be a digital marketing expert you need to learn marketing from the basics from a consumer point of view and business point of you.

Digital marketing is a way of marketing, as a digital marketer, you need to know all about marketing.

Anyways let's go to the basics again. Its better to understand marketing from the beginning is better.

let's get into the topic.

What is Marketing?

Marketing is a familiar word now previously in early times people used to exchange food or any other need in exchange with valuables. It is a give and takes exchange technique.

Marketing is nothing but a way to understand the consumer's needs in a better way to solve the need by creating a new product or giving him an existing product or service explaining to him in a better way to let him understand it can solve his need.

You have to build a strong brand and learn marketing. 

You have to spend on marketing and know the consumer behavior about any product.

When you learn marketing you can do better sales.

What is traditional marketing?

Traditional marketing refers to a form of promotion that reaches an audience offline. Companies use marketing channels such as print, broadcast, telemarketing, or direct mail to engage their audience and broaden their reach. 

 - According to lucidadvertising.com

     If you want to learn digital marketing you must know traditional marketing as well.

" without learning a bicycle you cannot ride a two-wheeled motorcycle "

                                  - Arun kumar

This is the best example I can give you because the bicycle is traditional marketing efforts are very high and motorcycle is digital marketing we can move faster with fewer efforts.

                  

Importance of Communication Skills in Marketing

Communication skills are very important in marketing and sales. 

You have to explain to the customer about the product very well so that the customer can

understand easily about the product. 

For that, you have to be good at communication skills. 

You have to know completely about the product. 

Then only you can communicate well and explain the details and uses of the products, 

which can solve the customer's problem or need.

        Global Economics and Digital Marketing

Global Economics and Digital Marketing

Every entrepreneur must learn global economics. 

Learning Global Economics will help entrepreneurs to take the right decision.

Taking the right decision in business at the right time will help the business grow very well.

The present Indian market is best for every entrepreneur. 

Our country is developing and the percentage of youth is much more than any other country in

the world.

Book you must read to know about Global Economics

1. Factfulness by Hans Rosling

Traditional marketing vs digital marketing

Traditional marketing Methods      Digital Marketing Methods

1. Pring media (newspaper ad )       1. social media marketing

2. Broadcast media ( tv ad )            2. content marketing

3. Direct mail ( postcard, catalog)    3. Google ads

4. Telemarketing                             4. video marketing

Direct Response Marketing

   Direct Response Marketing

Direct Response Marketing makes customers take action based on their interest in the product or offer we provide during communication through digital media.

Like webinars or any youtube video like telling them to download an ebook / subscribe to a newsletter, etc.

This way we get a direct response from the customer this is a very effective way. 

Instantly we get the response after the customer completes watching our video or webinar.

when we provide any information which is useful to the customer.

We give our email or contact details then the customer will mail us or call us depending on the priority of the need of a customer.

Direct Response Marketing is an effective way to get customers.

Direct Response Marketing Techniques

1. Newspaper ad with mobile number.

2. Food advertisement with any food delivery service.

3. A landing page with an offer.

these are some examples of Direct Response Marketing.

Here are some books which can help you to learn better about Direct Response Marketing.

1. Scientific Advertising  first edition by Claude C Hopkins

2. Adweek Copywriting Handbook by Joseph Sugarman

3. Confessions of an Advertising Man by David Ogilvy

The CATT Marketing Funnel

 

The CATT Marketing Funnel

CATT means Content Attention Trush Transaction

You have to choose the right niche which you are good at and then only you can create good content. 

content is king if the content is good people will read the content, you have got the attention of the customer with your sharing your knowledge about the niche

people will trust you when your content is good. when the content is good people will likely trust you.

When people start trusting you, they will definitely believe you when you create a product or any service and buy your product.

This is the CATT marketing funnel.

How to choose the right niche?

step 1-Make a list of skills and talent you have in a particular subject.

step 2- From the above list choose which skill/talent you can do with passion.

step 3. Check whether the Skill/talent has any market value.

Skill - Passion - Market

Cross-check your skills with passion and market value.

pick a topic that has a market value which you and do with passion.

You have knowledge and skill in that topic.

so your niche selection is done.

Integrated Digital Marketing

Content should include all the things like 

1.information about your niche which consumer is searching for.

2.Products related to a niche that consumers can buy from it.

3.You have to retain customers with your niche with updated information and the latest products related to your niche.

With that content, we have to do 

1. Proper SEO

2. Paid Advertising

3. Email marketing

4. Share on social media.

When all these things we do with content then the product will sell itself.

we have to integrate everything with content then it will sell and convert.

This is integrated digital marketing which everyone should learn.

Personal Branding

Personal Branding is marketing ourself as an expert. 

people and clients will reach you. When you market yourself properly.

You must have good knowledge of your niche and the client has to understand that you 

Then only clients will stay with you.

Building your personal brand

When you are good at your niche and people will remember you when they think of your niche.

It is called a personal brand, you are the brand for your niche.

when you tell your success story in a way that people get connected to you.

how you became an expert in your niche. 

How you established yourself in the market.

These factors will show people and clients that you are an efficient personal brand.

They can approach you so that you are the only person who can help them grow their sales in business.

One Technique of Traditional marketing overpowered Digital marketing

According to my knowledge, the one technique is - Word Of Mouth publicity.

People will approach their friends and family to take any decision whether buying a product,

starting a career or any other advice.

Everyone has some knowledge in the family and friends which can suggest a person, which is best 

So Word Of Mouth Publicity is the best technique according to me. Most people will agree with me also.

Build your personal brand or product such that people will start suggesting your name in the field you are an expert.

So, build your business and also personal brand will give good results to the business.

Note:-

This is part of the Digital Deepak Internship Program. If you want to get people to apply for Batch 5, link to https://deepak.me/internapply